TO PHYSICIAN CEOS AND ADMINISTRATORS OF REFRACTIVE SURGERY PRACTICES:
How much revenue is being left on the table from non-converted leads and consults in your practice? Probably more than you think. It's time to book yourself solid and grow your refractive procedure profits.
IS YOUR TEAM BOOKING ALL THE HIGH-QUALITY SURGERIES THEY COULD BE?
Most busy practices don’t have the time, bandwidth and resources to coach the individuals answering their phones and reaching out to online leads. As a result, those team members are not clear on their actual job (leading prospects to book an appointment) or even how to go about doing it. You get frustrated with a lack of high-quality consults, and your team gets frustrated because you are. It’s a vicious cycle.
Don’t use proven leadership frameworks, resulting in too much improvisation and lost leads.
Fail to identify action-triggering needs using the right questions.
See themselves as order-takers or question-answers, not as service-driven appointment schedulers.
Talk more about the practice vs. learning about the prospect (which makes you sound like every other practice in town)
Completely miss "urgency-creation" in the decision-making process.
More new patient opportunities are lost daily on the phones and in consultations than anywhere else in your practice. E3 teaches your team to identify new patient opportunities, have consultative-style conversations and turn those opportunities into consults on your schedule.
Once we implement our scripts and mindset coaching, not only is your team able to turn more leads into consults, but those prospective patients see you as a cut above your competitors. E3 is the best way to help prospective patients invest in themselves with one of your premium procedures, even if you’re priced higher than other practices around town.
As more leads are coming from the internet, your phone team has the vital role of reaching out to connect, educate and schedule them. The better they are at this process, the faster you can grow your procedure numbers. E3 teaches the skills, tools and templates for effective follow-up and conversion in our digital age.
Trained over 1000 sales people, VPs of sales & CEOs.
Worked in more than 30 countries.
FOUNDER AND CREATOR, E3 CONVERSION SYSTEM
Troy has spent 17+ years serving elective surgeons and showing them how to market and sell their high-ticket procedures. Based insights from hundreds of practices, the single most important aspect of the patient journey (where more new patients are lost than anywhere else) -is the lead-to-consult booking process.
Let’s build a system that allows your phone team to:
Educate Your Prospects with the information they actually need to make a decision
Exhibit Authority so Your Prospects know you’re head-and-shoulders above your so-called “competitors”
Empower Patients to make the right decision for them (to come see you for a consultation)
CO-CREATOR, E3 CONVERSION SYSTEM
Susan's sales career started at Dallas's finest steakhouses, where she routinely sold $500 bottles of wine to customers she had met only minutes earlier. She entered the field of medicine as a refractive scheduler, where she maintained an incredible 90% conversion rate to surgery.
From there, she went on to pharmaceutical sales for Alcon, where she won a number of sales awards and even served as one of their sales mentors for other team members. Now, she brings her wealth of knowledge to the E3 Coaching Curriculum, and she serves as our lead trainer for the DISC Model of Human Behavior.
❌ Most don’t get enough value from their work place
❌ Most think they are simply an under-appreciated cog in the system
❌ Most don’t realize the life-changing role they play in the patient journey
What if it could be the other way around?
The E3 System has proven to increase team satisfaction, culture and morale. Not only because your team is empowered with the skills to be better at their jobs, but also because we teach them the importance of the vital role they play in the practice.
These Are Successful, Vision-Driven Practices Who Have Up-Leveled Their Scheduling Teams & Conversions Through the E3 System
Through sales process optimization & sales training using the E3 System
It’s Built Around Proven Models of Knowledge Transfer & Retention
❌ The Old Way of Training - Shut down your practice, lose a ton of revenue, hope no one is out sick and hit your team with a firehose of boring info
✅ The E3 Way - Short, bite-sized lessons and group + individual training calls your team can complete on their timeline without interruption to practice flow
We teach them how to work this training into their schedules, track everyone’s participation, and we report back to you if anyone is falling behind.
❌ The Old Way of Training - “Here, memorize these pages of scripts and recite them like a robot.”
✅ The E3 Way - Not only do we provide all our proven word tracks, we also focus on the most important aspect of all: Your team’s confidence, clarity and conviction about your skills as a surgeon.
We show your team how you are head-and-shoulders better than every other practice in your area
And we give them the tools to communicate this to your prospects.
There’s a reason elite athletes watch hours of tape after their games - because real-life situations provide the best learning opportunities.
In addition to role play, we review call recordings for your team and provide breakdowns of the good, the bad and the ugly.
How to handle questions differently, how to address objections, and how to answer difficult questions
This “game tape” analysis teaches your team to identify opportunities on their calls, and how they can apply this to win new patients over and over.
Coaches your team the balance between being “pushy” and being “a pushover”
Prospect-Focused Selling puts the attention on your prospective patients, immediately setting you apart from other practices in your area
Value-Based Conversations build a strong, high-value first impression, making prospects eager to come in and use your services, even if you’re priced higher than other practices in town
Our proven E3 Conversion System process includes:
Kickoff meeting with your consult booking team and managers
Development of scripts, processes and templates customized to your practice
Customized training and group training sessions for your team
Call/text/email reviews and breakdowns for your team
Unlimited access for questions and challenges for your team and their managers
WHO DO WE TRAIN/WORK WITH?
E3 is based on principles of persuasion, influence and psychology. The system can be applied to any number of specialties, including:
Whether you’re a start-up practice looking to begin on the right foot, or an established practice with a booking team that needs to be refocused and tuned up, maximizing your team’s ability to book consults is crucial to a full treatment schedule.
- Book More Consults to Get People in the Door
- Fill Your Procedure Schedule
- Dominate Your Market
Check out how E3 has helped transformed booking teams across the country
"I highly recommend using his program - the impact has been profound in my organization. He helped us increase our pricing, and conversion rates are up almost 10% in the call center and patient counselor departments [a 7-figure annual impact], and we're experiencing a boost in morale overall. Great energy!"
-Renata Stone, MBA
Chief Executive Officer
Dougherty Laser Vision
"It's exceeded every expectation by a mile. It's been amazing and the best investment we've ever made in our team.
We've more than doubled our refractive surgery numbers in less than a year. Kudos for the awesome program."
- Andrew Salem
Diagnostic Eye Center
"As we are currently expanding our refractive program, Troy's training gave my team the mindset and the tools to confidently book refractive patients.
He’s also helped us increase the percentage of patients taking advantage of premium cataract surgery treatments. Big wins across the board!"
- Taylor Strange
Alliance Vision Institute
We're big on clarity and transparency. Here are the answers to some FAQs that typically come up before we move to the next step.
A. All of them. We don’t bill by the person or “seat” because we want to make sure everyone on your phone team is trained up to the same level.
A. If it’s related to sales, communications and conversions, the answer is probably yes.
If we find there is a commonly occurring topic or question that we don’t have training for, we create it.
But please hear me - the goal here isn’t to have hundreds of hours and millions of words of training material. That just overwhelms your team. We keep it simple, streamlined and focused on the big levers that can get you quick results.
A. Our training is built on a foundation of leadership, authority, decision-making, beliefs and energy. These are the pillars for being a champion in Modern Sales.
And these topics are applicable to any treatment or procedure you’re promoting, so yes.
A. For the core E3 materials that are in the bootcamp when you sign up, you will have access to those for an entire year.
For the 12 weeks of the program, you will also have access to join the live calls, book 1-on-1 support calls, submit calls/sms/email exchanges for review, and get coaching and support from Troy and his team. We’re here to make this a success for you!
Broke "daily scheduled consults" record 3 times in the first 4 weeks of the program.
Increase average weekly booked consults by 22-36%.
Increase in consults booked on follow-up leads (those that didn't book on the first engagement).
Increased in-office conversions to surgery by 10%.
Confidence and ability to overcome tough questions around pricing and other common objections, and get prospects booked for consultation/surgery. (Wish you could stop “competing on price” and actually charge what you’re worth? This is the key.)
And this is just the tip of the iceberg…
A. We don’t allow practices to simply “sign up.” We first need to make sure we aren't already working with someone in your market. Then we go through a vetting process to make sure each practice is a good fit for the program, and that we believe we can get them results.
For practices that meet the appropriate criteria, we invite a handful of them every month to join us in this exclusive program. Click one of the the purple buttons on this page to book your Practice Assessment Call and get started.
We have several different programs and pricing tiers, depending on practice size and needs. The investment is typically less than the price of 1 premium cataract eye per month.
It's not uncommon for practices to see a 5x - 9x ROI (sometimes more) on their investment. As one client put it, "After Troy shed light on our challenges, it was clear to me that we were losing money in this area. And even if we made modest improvements, that would result in tens of thousands each month in additional revenue. Which of course it did and then some.”
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Results may vary and testimonials are not claimed to represent typical results. All testimonials are real. These results are meant as a showcase of what the best, most motivated clients have done and should not be taken as average or typical results.
You should assume that products, programs or personal recommendations made by Troy Cole or LogiCole Consulting may result in compensation paid to me by those I recommend. I recommend resources that I use myself, unless it specifically states that I do not use that resource. I do recommend many products and services to my clients which I do not use myself. If you would rather that I not be compensated for these recommendations, go to Google and search for the item and find a non-affiliate link to use. You should perform your own due diligence and use your own best judgment prior to making any investment decision pertaining to your business or practice. By virtue of visiting this site or interacting with any portion of this site, you agree that you’re fully responsible for the investments you make and any outcomes that may result.
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